Turbo Sundays #2: The iterative and incremental principle 🚀
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Publication Date: 20/10/2025
Author: Anas Chakroun
6-7 minutes
Welcome to the second edition of Turbo Sundays, a calm reflection on the creative side of being a developer.
This week, we dive into one of the most essential principles in software engineering: the Iterative and Incremental Principle. More than a technical practice, it's a mindset that shapes how great products are built, refined, and sustained.
The temptation of the big launch
There's a special kind of excitement when you start something new. The vision feels clear, ideas flow, and the desire to bring everything to life all at once takes over. You start imagining the grand reveal, the moment you'll show the world a complete, polished product.
That impulse is natural. We want to prove that we can handle complexity and deliver something impressive right away. But this big launch mentality often carries hidden costs.
By chasing perfection for a first version, you isolate yourself from feedback, delay learning, and risk burning out before you ever ship. Most projects don't fail because the idea was bad. They fail because they never make it to users in time to adapt.
The myth of the big iteration
The big launch mindset has a technical twin: the big iteration. It happens when a developer or a team tries to complete an entire feature, system, or rewrite in one large batch.
At first, it feels productive. You're working hard, producing lines of code, shaping the system. But as the iteration grows, friction grows too: integration gets delayed, testing becomes painful, and the sense of progress fades.
Big iterations are risky because they hide problems until it's too late. You only discover issues at the very end, when the changes are massive, reviews are complex, and course correction is costly.
Perfection isn't the real enemy here. Opacity is. Big iterations kill transparency, slow learning, and multiply risk.
How big iterations hurt teams
Beyond the technical side, large iterations quietly damage team dynamics. When one developer disappears for weeks working on a big feature, the rest of the team starts feeling stuck.
Delivery slows down because everyone depends on that pending merge. The code grows dense and harder to review. Feedback arrives too late to be effective. Testing becomes a nightmare because everything changes at once.
This creates stress on all sides, both for the developer under pressure and for the teammates waiting to move forward. Over time, this rhythm breaks morale and destroys the team's collective velocity.
The 80/20 synergy with the iterative and incremental principle
The 80/20 rule fits perfectly with the iterative and incremental mindset. In software, the first 20% of effort often delivers 80% of the real value. That early, minimal version isn't about perfection. It's about discovery.
Iteration turns that discovery into evolution. You build something small, test it, learn from it, and improve based on reality, not assumptions.
That synergy is what makes iterative development so powerful. The first version creates clarity, and each subsequent iteration compounds that clarity into excellence.
The goal isn't to finish everything. It's to keep learning faster than you break things.
The power of small, consistent steps
Working iteratively and incrementally is a creative discipline. Start with the smallest version that actually delivers value. Ship it. Observe how it's used. Adjust and ship again.
Each cycle builds confidence and direction. You no longer rely on predictions; you rely on feedback. This rhythm transforms development from a gamble into a continuous conversation with reality.
Small, consistent steps don't just move projects forward. They keep the fire alive. Every minor release is a win you can feel. Momentum builds naturally, and energy replaces anxiety.

Working this way also keeps motivation alive. Large projects have a way of draining energy when progress feels invisible. Small wins, on the other hand, compound. Each release, no matter how modest, creates momentum. You see people using what you built, and that fuels the next iteration. Over time, those incremental improvements add up to something far more robust and user-centered than anything you could have planned upfront.
How Turbo grew through iteration
Turbo Console Log itself was born from this principle. The first version was simple but purposeful. It used Regex-based pattern recognition to automatically insert log statements in JavaScript and TypeScript code. It wasn't perfect, but it worked. Developers could debug faster immediately, and that early success validated the concept.
As usage grew, new challenges appeared: edge cases, false positives, and the limits of the Regex approach. Instead of rewriting everything from scratch, the solution was incremental evolution. I gradually migrated the parsing engine to a full AST-based system, one step at a time, ensuring each stage was stable before moving forward.
That process wasn't glamorous, but it was sustainable. Each iteration made Turbo smarter, faster, and more reliable. Because feedback never stopped flowing, the project stayed connected to what users actually needed.
The mindset shift
Embracing iteration means letting go of the myth of the perfect first version. It means accepting that your work will be incomplete, visible, and open to change. That vulnerability is uncomfortable, but it's also where progress happens.
When you stop chasing perfection and start chasing usefulness, you move faster, learn faster, and build things that genuinely matter.
This mindset extends beyond code. Whether it's a product, an article, or a creative project, the same truth applies: progress beats perfection.
Ship early. Listen closely. Iterate relentlessly.
A challenge for this week
If you have an idea sitting in the back of your mind, waiting for the perfect moment, stop waiting. Build the smallest version you can. It doesn't have to be polished or feature-complete. It just has to exist.
Put it in front of someone. Get their reaction. Let that guide your next step. That first iteration isn't the finish line. It's the launchpad.
Once you start, momentum will take care of the rest.
Stay connected
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Until next Sunday, keep building, keep iterating. 🚀